During my time at Adtool Limited as creative developer I was fortunate to have Chrysler as one of my clients.
Working in a small team, we developed a revolutionary piece of asset
management technology that was white labelled for the purposes of
Chrysler and integrated into the Chrysler 'Dealernet' Dealership system.
By creating this easy to use system it excluded the need for a designer as
it allowed Chrysler dealers to manage the creation, editing and resizing
of branded marketing materials in a few simple steps, this was used for:
Point of sale advertisements.
National press advertisements.
Direct mail marketing.
In addition to obtaining client requirements for each marketing campaign my
role also involved editing images forwarded by Chrysler and writing XML
scripts that set the parameters for the images and copy used by the system.
The images below are examples of the marketing materials I produced for Chrysler.