Year: 2017|Company: Mission Burrito| Role: Product Manager | Website: Mission Burrito

Mission Burrito are a small fast food chain based in Oxfordshire with stores across the UK.

In 2017 Mission Burrito decided to conduct a brand refresh to strengthen its presence online and entice new customers.

With our combined skills in customer interfaces, user experience and design my business partner and I decided to pitch for the opportunity to refresh the brand.

Our first task was to carry out a heuristic analysis of the mission burrito website reviewing:

  • Ease of use,
  • User journeys,
  • Navigational elements,
  • User interactions,
  • Design consistencies,

Read the full heuristic analysis here

The image below is a screen shot of the Mission Burrio website circa 2017.

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Mission Burrito screen shots

Competitor analysis was then conducted against a wide range of industry leaders including Poncho 8, Tortilla, and Chilango while also looking at restaurants outside of the burrito sector.

By following this approach it provided a rounded view on various elements such as:

  • Design features
  • Use of social media
  • Layout variations,
  • Use of typography
  • Design consistencies,
  • Best web practices

Read the full competitor analysis here

With this information at hand we began designing concepts for the brand refresh.

Our goal was to create designs that truly encapsulated the Mexican essence of fun and high energy with the use of vibrant colours and clean imagery, while being easy to navigate and true to the Mission Burrito brand.

Below are the design concepts created for the brand refresh.

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Mission Burrito design concepts