Pure Body Butters is a cosmetics company that I launched in 2010 after a moment of inspiration while watching TV.
After researching the market I set about a goal of producing an original range of handmade skin care products; free from preservatives and additives.
With this being a self-funded venture, minimising costs was essential therefore I undertook a wide range of responsibilities (new & familiar) to build the brand, this included:
Using digital tools I created a company logo, strap line and product labels to give a unique brand identity.
I traded with local & national suppliers sourcing ingredients, packaging and equipment.
Using my digital expertise I designed and hand-coded an e-commerce website for online purchases and industry related news.
By following tutorials and legal guidelines, I learnt how to make cosmetics for public use.
The images below are examples of the e-commerce platform.
Select the image below to view further examples.
Select the image below to view featured publications.
Marketing was also an important factor in developing my brand, by using various social media channels and working with bloggers I quickly grew my brand recognition to the point where Pure Body Butters became featured in a range of national publications such as: